Company Description:
About Sutherland: Artificial Intelligence. Automation. Cloud engineering. Advanced analytics. For business leaders, these are key factors of success. For us, they’re our core expertise. We work with iconic brands worldwide. We bring them a unique value proposition through market-leading technology and business process excellence. We’ve created over 200 unique inventions under several patents across AI and other critical technologies. Leveraging our advanced products and platforms, we drive digital transformation, optimize critical business operations, reinvent experiences, and pioneer new solutions, all provided through a seamless “as a service” model. For each company, we provide new keys for their businesses, the people they work with, and the customers they serve. We tailor proven and rapid formulas, to fit their unique DNA. We bring together human expertise and artificial intelligence to develop digital chemistry. This unlocks new possibilities, transformative outcomes and enduring relationships. Sutherland Unlocking digital performance. Delivering measurable results
Job Description:
Role Overview
The SFMC Implementation Specialist is responsible for the end-to-end setup, configuration, and integration of Marketing Cloud with your existing Salesforce Sales/Service Cloud instance. This includes technical architecture, data modeling, and the creation of automated multi-channel customer journeys.
Key Responsibilities
- Platform Setup & Configuration: Perform initial account configuration, including Business Unit setup, user roles/permissions, and sender profile configuration.
- Marketing Cloud Connect: Install and configure the connector between SFMC and Salesforce CRM to ensure seamless data synchronization.
- Data Modeling & Architecture: Design Data Extensions, define Contact Keys (Subscriber Keys), and build a clean, consistent data model.
- Automation & Journey Building: Use Journey Builder to design automated customer lifecycles and Automation Studio for complex data activities and triggered sends.
- Content & Personalization: Develop responsive email templates and utilize AMPscript for dynamic, personalized content at scale.
- Integrations & Technical Development: Utilize SQL for data manipulation and write scripts (AMPscript, SSJS) to extend platform functionality.
- Training & Testing: Lead User Acceptance Testing (UAT) and conduct hands-on training sessions to ensure your internal marketing team can manage campaigns post-launch.
Qualifications:
Required Qualifications
- Certifications:
- Salesforce Certified Marketing Cloud Consultant (Highly Recommended).
- Salesforce Certified Marketing Cloud Email Specialist.
- Experience: 3–5 years of hands-on experience in SFMC implementations, specifically involving CRM integrations.
- Technical Skills:
- Advanced SQL and AMPscript.
- Familiarity with HTML/CSS for email design.
- Working knowledge of Marketing Cloud Connect.
- Offshore Specifics: Proven ability to work autonomously, manage multiple time zones, and provide clear documentation in English.
Additional Information:
- Certifications:
- Salesforce Certified Marketing Cloud Consultant (Highly Recommended).
- Salesforce Certified Marketing Cloud Email Specialist.
