Company Description:
You are joining Sutherland Global Services, a global business transformation company offering an integrated set of back-office and customer service support services. One of the largest, independent process transformation companies in the world, Sutherland serves marquee clients in major industry verticals. With our head office in Rochester, New York, USA, Sutherland spans 60 location across 19 countries supporting 8 industries, focusing on delivering results that businesses can see, resulting in improved experiences that their customers can feel.
Job Description:
Job Description:
Candidate Experience & Communications Strategist
The Candidate Experience & Communications Strategist plays a key role in shaping how Sutherland’s employer brand is perceived throughout the candidate journey. This is a highly strategic role focused on identifying communication gaps, aligning external messaging with our brand narrative, and ensuring a cohesive, engaging, and impactful experience for candidates across all touchpoints — from the career site to job descriptions, emails, and social platforms.
This person will bring a strong background in candidate experience, marketing communications, and data-driven thinking to uncover insights, optimize messaging, and craft experiences that truly reflect who we are as an employer.
Key Responsibilities
- Design and optimize the candidate journey strategy, ensuring all touchpoints (career site, job descriptions, emails, social media, etc.) reflect a consistent and compelling brand experience.
- Own the content strategy for the career site, working closely with the brand and design teams to keep it current, relevant, and aligned with candidate needs.
- Analyze candidate feedback and behavior data (from platforms like Qualtrics and Google Analytics) to uncover pain points, gaps, and opportunities in communication.
- Partner with Digital Marketing, Brand, and TA teams to align messaging across all candidate-facing channels, including LinkedIn Life, Glassdoor, and job platforms.
- Collaborate with designers and content leads to craft clear, engaging storytelling and campaign messaging tailored to candidate interests.
- Ensure job descriptions, recruitment campaigns, and email communications follow brand tone and reflect our EVP.
- Liaise with the career site vendor to ensure optimal performance, troubleshoot issues, and manage content updates.
- Monitor trends and platform updates to continuously improve our candidate communication strategy.
Qualifications
Must-Have Skills
- Strategic Thinking: Ability to analyze the full candidate journey and design impactful messaging strategies that align with brand goals.
- Brand & Communications Expertise: Strong grasp of employer brand principles, tone of voice, and storytelling across digital channels.
- Data Interpretation: Experience using data to inform decision-making, identify gaps in communications, and optimize candidate touchpoints.
- Project & Stakeholder Management: Comfortable working across functions (TA, Design, Marketing, Vendors) and managing multiple priorities.
- Digital Marketing Knowledge: Understanding of digital marketing channels and how candidates engage with platforms like LinkedIn, Glassdoor, and career sites.
Tools & Platforms
- Qualtrics (or other survey platforms): for analyzing candidate experience feedback.
- Google Analytics: to track behavior and performance across the career site.
- ATS/CRM Tools (SmartRecruiters, SuccessFactors, etc.): basic understanding of how candidates flow through the funnel.
- Collaboration Tools: Slack, Google Workspace, Workzone or similar platforms.
Nice to Have
- Basic SEO knowledge: Understanding of how search engines affect visibility of job descriptions and career site content.
- Experience in content audits or copywriting: Especially helpful when standardizing messaging across multiple candidate-facing materials.
- BPO experience.
Language
- Fluency in English (written and spoken) is essential, given global collaboration and brand alignment responsibilities.
Additional Information:
All your information will be kept confidential according to EEO guidelines.
